Two Specialized Tracks, One Proven System
Choose the path that fits your business model. Both tracks follow the same 30-day structure but tailor every lesson to your specific goals.
Expert Track
For creators selling digital products, online courses, coaching programs, or consulting services. Learn to package your knowledge into an irresistible offer and build a funnel that sells it on autopilot.
Ecommerce Track
For entrepreneurs selling physical products online. Learn how to create high-converting product funnels, upsell sequences, and order bumps that dramatically increase your average order value.
What You'll Learn Each Week
Each day includes video training, a daily assignment, and access to the live coaching community. Here is how the 30 days break down.
Offer & Hook Creation
Define your target market, craft an irresistible offer, and develop the hook that will grab your audience's attention. You will finish the week with a clear value proposition ready to sell.
Storytelling & Copy
Learn the frameworks for writing persuasive copy and telling stories that move people to action. Create the sales page copy, email sequences, and ad scripts for your funnel.
Funnel Building
Build your complete funnel inside ClickFunnels, step by step. Landing page, order form, upsell pages, thank-you page, and automated email follow-up sequences.
Traffic & Launch
Set up your traffic sources, test your funnel end-to-end, and go live. Learn paid and organic traffic strategies so you can start driving visitors from day one.
Who Is This Challenge For?
The One Funnel Away Challenge is designed for people who want structured, hands-on guidance instead of piecing things together on their own.
Complete beginners who have never built a sales funnel and want a clear, day-by-day roadmap to follow without the overwhelm.
Course creators and coaches who have expertise to share but have not figured out how to sell it online effectively.
Ecommerce store owners who want to move beyond a standard product page and use funnels to increase average order value.
Side-hustlers and aspiring entrepreneurs who want accountability, community support, and a deadline to actually launch.
Existing business owners who know they need a funnel but have been putting it off because the process feels too complicated.
What You Get
A comprehensive package of training, tools, and support designed to take you from idea to live funnel in 30 days.
30 Days of Video Training
Daily step-by-step lessons taught by Russell Brunson and the ClickFunnels team. Watch at your own pace.
Daily Assignments
Actionable homework each day so you make real progress and have a finished funnel by day 30.
Live Coaching Calls
Access to live group coaching sessions where you can ask questions and get feedback in real time.
Private Community
Join a community of fellow challengers for accountability, networking, and peer support throughout the 30 days.
ClickFunnels Access
Includes a 14-day free trial of ClickFunnels so you can build your funnel using the same platform taught in the training.
VIP Upgrade Available
Add daily Mon-Fri coaching sessions for $100 for personalized feedback and direct access to coaches.
Why Thousands Have Taken This Challenge
The One Funnel Away Challenge has helped entrepreneurs across the world launch their first (or next) successful funnel.
"The structure and daily accountability made all the difference. I had been trying to figure out funnels on my own for months, but the challenge helped me finally launch." — OFA Challenge Graduate
Frequently Asked Questions
Is the One Funnel Away Challenge free?
You can join the challenge for free if you have an active ClickFunnels account, which includes a 14-day free trial. Alternatively, you can purchase the full challenge with all materials and bonuses for a one-time fee of $197.
Do I need technical skills to complete the challenge?
No. The challenge is designed for complete beginners. Each day includes step-by-step video training, written instructions, and daily assignments that walk you through everything. The ClickFunnels drag-and-drop builder requires no coding knowledge.
What is the difference between the Expert and Ecommerce tracks?
The Expert track is for people selling digital products, online courses, coaching, or consulting services. The Ecommerce track is for people selling physical products online. Both follow the same 30-day structure but tailor the funnel strategies and examples to each business model.
What is the VIP upgrade and is it worth it?
The VIP upgrade costs an additional $100 and gives you access to daily live coaching sessions Monday through Friday. You can ask questions, get feedback on your funnel, and receive personalized guidance. It is worth considering if you value accountability and want direct access to experienced coaches.
Ready to Build Your Funnel?
Join the One Funnel Away Challenge and go from idea to a live, working sales funnel in just 30 days.
Join the Challenge Now →Free with ClickFunnels trial · or $197 one-time for full access